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Turn Insight Into Opportunity

Helping You Understand People

Human Insights is a research consulting agency that helps our partners connect with the people they depend on for success.

We are experts in Human Factors and User Experience research, providing insights and information to support human-centered design, development and strategy.

We tailor our approach to our partner’s unique circumstances to make sure we’re doing the right research at the right time.

Our Team

Can Human Insights Help?

Whether you’re looking to get user feedback on a prototype or building your own user research program, we help you create safer, more efficient and more enjoyable products and services.

Use this chart to figure out if Human Insights can help your initiative!

Human Factors Flow Chart
Our Services

Working with Us

Human Insights takes a pragmatic approach to bringing research to your organization’s initiatives. We work with you to:

  • Define business objectives dependent on human performance or preference
  • Identify strategic gaps in your current understanding of your people
  • Implement research and development initiatives to address those gaps
  • Provide insight that empowers human-centred decision making
Contact Us

From Our Clients

Human Insights’ design approach is practical, professional, and comprehensive.  We do not hesitate saying Greg and his colleagues will serve you well in unmasking user needs and helping your enterprise meet stakeholders’ expectations.

Joe MacGillivray
Managing Director, The Physician Learning Program 

Greg has been working with the Blackline Safety User Experience team for over a year. He has helped us plan research activities, train new researchers, create processes and advise on team structure. Greg’s communication style is thoughtful, concise, and focused on objectives. He is results driven and doesn’t get hung up in overly academic pursuits unsuited for fast paced technology companies. We’ve continued turning to Greg because he is creative with insightful intuition. I’ve tried a few times to coax him to join our company full time but so far he prefers the diversity and challenge of consulting. He is a pleasure to work with and I highly recommend him!

Phil Benson
Director of UX, Blackline Safety

Greg (and team) brings considerable expertise and thoughtfulness with his User Experience lens to any project. Thorough research is the foundation of any work and measurable, meaningful metrics allow teams to understand what makes a project successful. Greg works with end users, patients, technical experts and executives. His inclusive communication style means everyone involved in his projects are integrated into decisions and consequently committed to achieving project outcomes.  

Greg is also an educator and shares his considerable knowledge with all. He is a true user advocate. 

Brian Traynor
Acting Dean, Faculty of Business and Communication Studies, Mount Royal University

Greg is an ideal service delivery partner. He commands tremendous expertise in his domain and provided us with invaluable insights – from broader demographic and market research, to more defined product development research, customer usability testing and much more. He easily understood our products and goals, and was able to provide value and insights even beyond what we knew we needed at times. Acknowledging the excellent quality of Greg’s work is obvious. 

Saying all of that, Greg does what he does with a refreshingly positive and humorous professional attitude. It is a pleasure to work with him and I would be honored to do so again. 

Craig Poffenroth
Product Manager, ATB Financial